The Super Bowl Method
Sporting events often provide great lessons in how to navigate both business and life. Super Bowl 2018 provides a great example. After the underdog Philadelphia Eagles outmaneuvered, outscored, and topped Bill Belichick, Tom Brady, and the favored New England Patriots, Eagles head coach Doug Pederson asserted excitedly, “An individual can make a difference, but a team makes a miracle.”
Pederson makes a great point, especially when you examine the exceptional play that sent the Eagles into half-time with momentum and a 22-12 lead. In this play, tight end Trey Burton passes the ball to quarterback Nick Foles for a surprise touchdown. What’s exciting about this super-secret play is that head coach Pederson used a passer (Burton) who had never thrown a pass in the NFL and a receiver (QB Foles) who had only thrown passes in the NFL to put his team 10 points ahead of the Patriots at half-time. Talk about innovation, huh!
Sure, the Patriots would come back for a minute or two, but the momentum, surprise, inventive collaboration, and, ultimately, the big win went to Coach Pederson and the Philadelphia Eagles.
What’s this got to do with the transportation industry?
A lot! You see, Super Bowl 2018 is a study in hard work, collaboration, and a passion for innovative solutions. It’s interesting to note that Coach Pederson was a backup NFL Quarterback, and his Offensive Coordinator, Frank Reich, was a backup NFL Quarterback, and the MVP of Super Bowl 2018, Nick Foles, was also a backup NFL Quarterback. These three guys prove that winning big isn’t a one-person star show, but rather the combined efforts of folks who refuse to be pigeonholed or reduced to simple roles.
At AM Transport Services we agree with Doug Pederson, who Sports Illustrated refers to as a “coach of the people”, when he says, “You learn if you play passive, if you play conservative, if you call plays conservatively, you are going to be 8-8, 9-7 every year.” He goes on to say, “that a collaborative spirit” helps you to “come up with ways of keeping this game fresh and fun and exciting for our players.”
AM Transport is the team you need because we’ve got your back. Our specialty is time-sensitive freight, last-minute chaos, you know, the hard stuff. In fact, our passion is creating solutions for your vexing freight. We don’t play passively because we want you to win!
When you partner with AM Transport Services, you partner with a solid team of transportation professionals who love coming up with those surprising and super-secret plays—the ones that will have you spiking the ball in the end zone! Around here, every day is the Super Bowl!