What is Freight Tracking and Visibility?

By Erik Jensen, CTB

Each year a few new buzz words or phrases hit the transportation industry. These words and phrases typically embody an event, such as the mandatory implementation of electronic logging devices, or a service you offer, like “available capacity.”

VISIBILITY is the keyword sticking with me for the past couple of years. Shippers not only expect to know what’s going on with their freight but want to see it in real time. If you’re not actively providing visibility and not constantly in pursuit of options to provide shippers with a better experience, it’s likely your customers are looking for a new partner. And they should be!

But how can you do this? It might sound like hard work, but there are some available solutions we provide our customers every day.

From our experience, the best solution is when your core carriers allow you access to their GPS Tracking systems. Obviously, this requires strong relationships with carriers but is an invaluable resource. This allows you to have complete visibility on your shipments and the ability to track them 24/7.

If carriers do not allow access to their GPS Tracking systems, there are some options we use to ensure shipments are tracked and monitored 24/7.

One of our go-to tracking providers is MacroPoint. MacroPoint allows us to obtain real-time visibility on our shipments and eases our concerns when managing them. Repeatedly calling a carrier with the question, “Where is your truck?” is no fun and a ridiculous waste of resources. Let’s face it; it’s a bad look when your customer asks for an ETA, and you can’t provide an accurate time because you can’t reach your carrier. With MacroPoint, we’re able to avoid that hassle and update our customers with accurate location updates and ETAs.

Trucker Tools is another tracking provider we use to stay on top of shipments. What I like about Trucker Tools is that it pings the driver’s cell phone every 5-20 minutes with location updates. This eases any concerns we might have through transit, and if we see something alarming, it affords us the opportunity to respond quickly and create solutions to potential problems.

At A.M. Transport, visibility is a must. We strive to provide our customers with the best service out there and are always looking for new ways to improve. Tracking is one of the key services we provide, but there are many others as well.

If you have any other questions feel free to contact us. We would love to help.