Don’t Supersize Your Logistics
When my kids were little, we couldn’t go through the McDonald’s drive-thru without the voice coming through the speaker asking helpfully, “Would you like to supersize those fries or that soda?”
And if I said, “No thank you,” that same helpful voice would tell me to at least supersize that soda because it was the same price.
And very often, I did supersize that soda even though I could rarely drink the whole thing because who was I to turn down a bargain!
Did you know that the supersize French fries from McDonald’s packed a whopping 610 calories and 29 grams of fat into their 7oz? And that supersize soda weighed in at 410 calories. That’s over 1/2 of the total calories (2000) the relatively active person needs in a day.
Why did so many of us always supersize those fries and that soda?
Because most of us don’t ever question the assumption that bigger is better. But bigger was definitely not better for people if you’re talking about fries and soda, and bigger is definitely not better when you’re talking about great outsourced logistics services.
Bigger is not better!
If you’re operating under the assumption that bigger is better, you might be working with big, brand name brokers because you think they have more resources, more capacity, more technology, and more service.
And that’s a faulty assumption that could very well be costing you time and money. A big broker can be a lot like that supersize order of fries–more calories and less substance.
Big brokers sell you on technology, service, capacity, and expertise. But here’s what they’re not telling you. The folks who will service your account–well, they’re not the same experts who sold the service. The experts have moved on to other new sales, and your account has been assigned to a group of junior associates.
The junior associates aren’t bad kids, but they’re not career professionals either. And they don’t have the autonomy to make the kind of quick decisions that save you time and money. Instead, they’re following a decision tree, waiting for higher-up approval for almost everything they’re doing.
At the same time, it’s very likely that you’re paying for technology you aren’t using. Sure, logistics technology is better than ever, but if you’re not taught to use it, if it’s not flexible and accessible and designed with your unique needs in mind, you’re just adding extra fat to your operation.
What do you get when you work with a smaller, agile broker?
Here at AMT, we’re not so big that we can’t get to know you, and that’s the first thing we do. Getting to know you is how we understand exactly what you need so we can find the right trucks, craft solutions that will help you save money, and simplify your decision-making process.
Our secret sauce is our ability to put small, service-oriented fleets on dedicated routes and lanes for you. These carriers are small businesses with experienced drivers and excellent reputations and safety ratings. No longer will you have to worry about dropped loads and shoddy service.
And the team assigned to your account–well, they’re career logistics professionals. They aren’t trying to climb the corporate ladder. They are cross-trained in all aspects of the brokerage business. You’ll have a single point of contact and harness the power of our dedicated team members. And we don’t have voicemail because we always answer our own phones. We know you don’t have time to wait on hold or for call-backs.
Big brokers simply can’t make these promises to you because they don’t have the time to get to know you and your business, and they don’t have access to the carriers we have been working with for over 32 years.
You don’t need supersized logistics, you need a broker you can trust. A freight broker with time and energy to save you time and money. A broker committed to making sure your freight gets from point A to point B at the best rate with the best carrier for the job.
That’s what we offer at AM Transport Services.