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Is Your Logistics Plan Missing this Word?



picture of open road

2 minute read

 
 

Yet

 

Seth Godin posts a blog every day, and as a subscriber I receive it in my inbox every day. Some days it’s long and full of thought-provoking ideas and other days it’s short and pithy. Like most daily blogs, I don’t always read it. It depends on how much time I have and how taken I am with the subject line.  

A simple missing word. 

That subject line piqued my interest and before I knew what I was doing, the email was opened and I was reading.

 

A simple missing word.

 

Yet.

The email was short and to the point. A simple missing word like yet, can completely change your perspective.

Think about it. We tend to think in negative terms, and yet counteracts our “the glass is half-empty” tendencies.

 

Here’s how it works.

 

“I don’t like working with freight brokers.” 

 

becomes

 

“I don’t like working with freight brokers yet.

 

That yet opens you up to possibilities, and now more than ever before, shippers like you must remain open.

The truth is we don’t know when this roller coaster we call the freight market will stop climbing towards that steep plummet. And your best bet is to spend this time of uncertainty and upheaval forging relationships that can turn that roller coaster into a train ride through the zoo.

 

Really?

Well, maybe not a train ride through the zoo, but you get my drift. You just haven’t left the theme park yet. 

But you can.

 

You haven’t worked with AM Transport, yet!

 

Here at AM Transport Services, we have long term relationships with the best carriers in the midwest. You can count on us to make sure you are matched with the carrier best suited to your unique needs at the absolute best rate. No, we’re not the lowest rate in town. We’re simply too good. If you want low, low, rates and the uncertainty and service failures that attend those low rates, you don’t want to work with us. If, on the other hand, you want carriers you can trust, on-time pickup and deliveries, 24/7 customer service (seriously, we answer our own phones 24 hours a day), real-time tracking and customizable updates, and the peace of mind that comes when you work with experienced logistics professionals, you should give us a call today.

 

After all, you just haven’t worked with the right freight broker, yet.

 

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