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What I took away from the 2017 TIA Conference

By Erik Jensen, CTB

When I found out I would be attending the 2017 TIA Conference in Las Vegas, Nevada, I was extremely excited. I’ve been working at A.M. Transport for four years and always look forward to hearing about the conference and the wealth of information attendees come away with.

I wanted to take advantage of the opportunity, so I leaned on Mike and David who would attend the conference too with questions as simple as “What should I wear?” to searching questions such as “What do you enjoy the most about the conference?” And while I knew the experience would provide me with new-found perspectives, I was surprised at how much there was to take in when we arrived.

The conference exceeded my expectations in three particular areas: 1) the sessions with so much industry knowledge shared on panels and by speakers, 2) networking and meeting with new industry friends, 3) the trade show and exposition where I demoed and tested some great technology.

I am an information junkie, so the education sessions were my favorite part of the conference (I ended up attending nine specific sessions). These sessions ranged from “How are Shippers Leveraging Their Relationships With the 3PL Community?” to “The Path to Growing a Freight Brokerage” to “I’m With The Government And I Am Here To Help: 3PL Rules And Regulations.” I didn’t attend a session that didn’t enlighten in some way, but the Economic Update really stoked my interest. Noel Perry of Transport Fundamentals and FTR Associates shared a bunch of eye-opening information that I’d be happy to share if you have any interest in it. I’m pretty sure I have about eight pages of notes.

Networking and meeting new people was a blast. Folks were nice and willing to share tidbits of information that helped make their companies successful. As a first-time attendee, I found it a bit shocking. I’m pretty competitive—so it was odd to see 3PLs and brokers sharing ideas and methods with their competition. But this is what makes the TIA Conference so special; everyone wants to see everyone else succeed.

I spoke to people in the industry for just a couple years and others who’ve been in it for 40+ years. Each person shared the same inspiration for their craft and desire to keep learning. I felt as if I’d walked into a group of old friends and left with the intention of keeping in touch to share thoughts and information as we continue our growth process.

The Exhibition Hall (trade-show) was something else.  The big-shots were there with impressive booths displaying their products. It was thrilling to see how other systems worked in comparison to ours. While I had fun checking out the displays, I really enjoyed talking to the younger start-up companies that were trying to get their feet in the door of our industry. They had great products and a lot of initiative. Most of these companies are attempting to automate the mindless daily processes that eat our time. I have a feeling a few of them are on to something big.

And yes, we were in Las Vegas, so of course, I had to do a little bit of gambling. And yes, I lost. It’s ok, though, because I gained more from four days than I lost at the table (I did have a little explaining to do to my wife—she’s not much of a gambler).

Overall, I had a great time and expanded my knowledge base at the TIA Conference. I’m still processing the unforgettable experience, and I sure hope I have the opportunity to attend again.

As for those eight pages of notes—I do have them. And if you are interested in hearing more about the individual sessions, give me a shout. I’d love to share.

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